SEA Milan Airports
Brief: To beat the competition with the Orio al Serio airport, SEA Milan Airports felt the need to go the extra mile. But how?
Idea: Airports give the thrill of flying to whoever crosses their thresholds.
We decided that SEA Milan Airports would extend theirs, giving this feeling even from the city centre while responding to one of the citizens’ most compelling need: boarding on a wi-fi network.
A small Wi-Fi server allowed users to go online, but before being able to get connected they were asked to:
– take a selfie
– select a dream destination
Users then expected just to go online but…
..surprisingly, they discovered that the advertising space became their selfie with their dream destination in the background.